EVERYBRAND STARTS FROM

a branding & interior architecture design studio

a branding & interior architecture design studio

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Collective Diamond

2025

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we deliver physical environments that shap customer experience and directly improve the performance of our clients' businesses

Based in Hanoi, Vitnam, working with brands, team accross Vietnam

[services]

our core expetise

[01]

Brand Design

What we do

We build scalable, high-impact brand identities. Guided by our \"Brand based on Founder\" philosophy, we extract your core DNA to craft a razor-sharp visual system. We engineer brands built to cut through a crowded F&B market and connect directly with your target audience.

Solutions

  • - Brand Strategy
  • - Naming & Visual
  • - Packagin
  • - Franchise

[02]

Architecture & Interior Design

What we do

We engineer high-performing spaces driven by "F&B Logic." We meticulously anatomize floor plans to maximize seating capacity, accelerate service speed, and eliminate operational dead zones.

Solutions

  • - Spatial Strategy & Layout Planning
  • - Interior & Architectural Concept
  • - Operational Flow Optimization
  • - 3D Visualizations & Fixtures

[03]

Turnkey construction

What we do

We execute construction with rigorous budget control and precision. We utilize highly durable, locally rooted materials to deliver premium build quality. We protect your investment and ensure a fast, reliable rollout for your physical space.

Solutions

  • - Comprehensive Construction Documentation
  • - Material Sourcing & Cost Management
  • - On-site Supervision & Quality Control
  • - Custom Furniture Production & Fit-out

[04]

All-in-ONE Service

What we do

We take full ownership of your F&B project from initial concept to opening day. One team, one contract, zero miscommunications. We deliver a fully optimized, cohesive business machine perfectly primed for immediate operation and multi-store scaling.

Solutions

  • - End-to-End Brand & Space Creation
  • - Seamless Design-to-Build Execution
  • - Scalable Multi-Store Rollout Strategy
  • - Operational Setup Consultancy

featured projects

brands we've grounded

explore all works

01

02

03

04

1.5 Cocktail Pairing
Collective Diamond
Collective Diamond
Collective Diamond
Collective Diamond
Munchies World
Munchies World
Munchies World
Munchies World
Trà Made Thái Nguyên
Trà Made Thái Nguyên
Trà Made Thái Nguyên
Trà Made Thái Nguyên

[service]

our philosophy

Our methodology is grounded in three uncompromising pillars designed to future-proof your F&B business.

[I]

brand based on
founders

Every space we design begins with you - your story, your vision, your way of running a business. We don't impose a style; we translate who you are into walls, light, and atmosphere that feel unmistakably yours.

[II]

architecture based on
f&b logic

Beautiful spaces mean nothing if the kitchen is a bottleneck. We design from the inside out - optimizing flow, service rhythm, and operational efficiency so your team performs at their best and your guests feel it.

[III]

sustainability based on
vietnam roots

We draw from local materials, traditional craftsmanship, and the wisdom of Vietnamese spatial culture. Our sustainable approach isn't a trend - it's a commitment to building spaces that age well and belong to their place.

Let's ground it up together

[contact us]

Let's ground it up together

Tell us what you need, and our experts will help you turn your vision into a high-performing reality.

GET IN TOUCH

Contact

+84 85 525 6688

contact@thegroundfloor.vn

Address

No. 37, Alley 645, Vu Tong Phan Street, Khuong Dinh Ward, Thanh Xuan District, Hanoi, Vietnam.

Working Hours

Mon-Fri : 08:30 - 17:30

A Branding & Interior Architecture Design Studio

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